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Wednesday, July 05, 2006

A Naked Corporation Must Be a Buff Corporation
<b>Q: How does transparency affect customers attitudes?</b> <p> <b>A:</b> The corporation has become societys dominant institution, and most people are conflicted about companies. We love brands, but were uneasy about the corporations that make them. We really care about the environment, but we buy SUVs. We love Main Street, but we shop at Wal-Mart. We really love it when companies give us one-to-one attention, but were concerned about our privacy.


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